- Is there a way our data collection policies can be modified to encourage customers to share as much as possible?
- What are the data storage capabilities for each marketing team member’s organizational device?
- How can we start to use this data as quickly as we can, even at the expense of alignment with other teams?
- Are we aligned with local regulations on data collection and user privacy to ensure we are properly using first-party data?
The correct answer is: Are we aligned with local regulations on data collection and user privacy to ensure we are properly using first-party data?
Explanation: Before a digital marketing manager can start utilizing first-party data to support AI for a national insurance provider, it’s essential to ensure that the use of such data aligns with local regulations on data collection and user privacy. Adherence to these regulations is crucial in maintaining customer trust and building relationships. It’s important to understand the impact of these regulations on the business, to deliver an advertising experience that meets user expectations and complies with the rules set by governing bodies. This involves being transparent about data usage, designing understandable consent forms, and allowing customers to withdraw their permission at any time.