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A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?

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A digital marketing manager notices that the ad strength rating of their responsive search ads could be improved. What action can they take to improve ad strength?

  • They should avoid using popular keywords in headlines and descriptions.
  • They should use the Ad Strength tool to learn more about how to create a Responsive Search Ad.
  • They can use the Keyword Insertion tool to identify new keyword ideas.
  • They can create more unique headlines and descriptions.

The correct answer is: They can create more unique headlines and descriptions.

Explanation: Newcomers,” the ad strength rating is a critical factor in gauging the potential success of Responsive Search Ads. When a digital marketing manager notices that the Ad Strength could be improved, they can take several actions. One of the most effective is to create more unique headlines and descriptions for their ads. As the provided tips suggest, these elements can appear in any order, so it’s beneficial to provide as many unique versions as possible. Including keywords in headlines can enhance relevance, and creating variations can provide more options for Google’s algorithms to choose from. The end result is an increased ad strength, improving overall performance.

Reference: https://school4seo.com/google-ads-tips-and-tricks/mastering-responsive-search-ads-a-comprehensive-guide-for-newcomers/

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