- Is it possible to modify our data collection policies to encourage customers to share as much as possible?
- In what ways can we begin using this data as quickly as possible, even at the expense of alignment with other teams?
- What are the capabilities for data storage on each of the marketing team members’ corporate devices?
- To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?
The correct answer is: To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?
Explanation: Before a digital marketing manager begins using first-party data in their AI strategies for a national insurance provider, it’s imperative to answer how well the company is aligned with local regulations on data collection and user privacy. Regulations compliance is crucial not just from a legal standpoint, but also in maintaining customer trust and fostering relationships. The marketing strategy must be built to clearly communicate the benefits of data sharing to customers, provide understandable consent forms, and allow users to withdraw their permission at any time. Understanding the extent of these regulations is essential to deliver an advertising experience that meets user and regulatory expectations.