- Setting up an annual forecast at the start of the fiscal year so budgets can be created accordingly
- Using Performance Planner more during non-seasonal periods, as these are the periods when data is most accurate.
- Viewing forecasts on a year-to-year basis, since sales data during peak seasonal periods is typically higher
- Coming up with month-by-month plans in the tool and regularly viewing updated forecasts
The correct answer is: Coming up with month-by-month plans in the tool and regularly viewing updated forecasts
Explanation: Performance Planner is a robust tool within Google Ads designed to aid marketers in budget planning and forecasting for periods of up to 18 months. A recommended best practice when using Performance Planner is to generate month-by-month plans within the tool. This allows for detailed planning that takes into account changing market dynamics and trends. Additionally, it is advisable to regularly check the updated forecasts provided by the tool. These forecasts offer insights into how optimal budget adjustments can positively influence key performance metrics and overall returns, enabling you to fine-tune your strategies and targets on an ongoing basis.