Home » AI-Powered Performance Ads Certification » A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?
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A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?

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  • Send a quarterly budget review to their supervisor to request additional budget for testing in the upcoming quarter.
  • Review industry reports to predict query demand for the coming year and what budget level will be required.
  • Set up a monthly or weekly sync with the finance team to share opportunities and results to encourage budget flexibility and collaboration.
  • Plan ahead by setting aside a percentage of budget to be used for testing and reacting to market changes.

The correct answer is: Plan ahead by setting aside a percentage of budget to be used for testing and reacting to market changes.

Explanation: A digital marketing manager aiming to create budget flexibility for testing new initiatives within a fixed annual budget should ideally plan ahead by allocating a percentage of the budget for testing and reacting to market changes. This best practice ensures that there are resources dedicated to exploring new marketing strategies through campaign experiments and adjusting to any shifts in the market, all while operating within the constraints of the defined annual budget.

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