- How can our data collection policies encourage our customers to share as much as possible?
- How much data storage capability is available on each marketing team member’s corporate device?
- How can we begin to use this data as quickly as possible, even if it means not aligning with other teams?
- How are we aligned with local regulations on data collection and user privacy to ensure we are using first-party data the right way?
The correct answer is: How are we aligned with local regulations on data collection and user privacy to ensure we are using first-party data the right way?
Explanation: Before a digital marketing manager can use first-party data to support AI initiatives for a national insurance provider, they must ascertain the company’s alignment with local regulations on data collection and user privacy. Ensuring the proper use of first-party data involves fostering customer trust and building relationships. It requires a clear communication of the benefits of sharing data, providing accessible and easy-to-understand consent forms, and allowing users to revoke their consent at any time. In addition, it is critical to comprehend and abide by local regulations, to provide an advertising experience that aligns with user expectations and regulatory requirements.