A local bakery chain is starting up a Performance Max campaign in the hopes of attracting more customer visits to their bricks-and-mortar shops. What should they establish as a goal when creating their new Performance Max campaign?
- Brand awareness and reach
- Product and brand consideration
- Website traffic
- Local store visits and promotions
The correct answer is: Local store visits and promotions
Explanation: If a local bakery chain is looking to drive more visits to its brick-and-mortar stores using a Performance Max campaign, the marketing team should choose “Local store visits and promotions” as the goal during the setup of the new campaign. This goal is designed to increase in-person visits and highlight in-store promotions, aligning perfectly with the bakery’s aim to boost customer footfall.