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Home » AI-Powered Performance Ads Certification » A local bakery chain is starting up a Performance Max campaign in hopes of attracting more customer visits to their brick-and-mortar shops. What should they establish as a goal when creating their new Performance Max campaign?
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A local bakery chain is starting up a Performance Max campaign in hopes of attracting more customer visits to their brick-and-mortar shops. What should they establish as a goal when creating their new Performance Max campaign?

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A local bakery chain is starting up a Performance Max campaign in the hopes of attracting more customer visits to their bricks-and-mortar shops. What should they establish as a goal when creating their new Performance Max campaign?

  • Brand awareness and reach
  • Product and brand consideration
  • Website traffic
  • Local store visits and promotions

The correct answer is: Local store visits and promotions

Explanation: If a local bakery chain is looking to drive more visits to its brick-and-mortar stores using a Performance Max campaign, the marketing team should choose “Local store visits and promotions” as the goal during the setup of the new campaign. This goal is designed to increase in-person visits and highlight in-store promotions, aligning perfectly with the bakery’s aim to boost customer footfall.

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