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Home » Conversion Optimisation Certification Exam » Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

Last Updated on 1 month by School4Seo Team

The question that fits within the PIE framework criteria for deciding which projects within Tramly are worth testing, as Marisa is tasked with, is: “How valuable is the traffic to this page?” This helps prioritize optimization efforts based on potential impact.

  • Why is one Google Ads campaign performing better than another campaign?
  • Why is the majority of traffic to the site coming from mobile devices?
  • Can the click-through rate be further improved for this ad?
  • How valuable is the traffic to this page?

The correct answer is: How valuable is the traffic to this page?

Explanation: Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. With the PIE framework criteria, the question “How valuable is the traffic to this page?” would fit in.

Read more about PIE Framework

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