- Presentation, Indicators, and Estimation
- Production, Interest, and Engagement
- Performance, Inspection, and Evaluation
- Potential, Importance, and Ease
Correct answer is: Potential, Importance, and Ease
Read more about PIE Framework
Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. The PIE prioritization framework was originally designed by WiderFunnel Founder, Chris Goward, to prioritize A/B test target areas.