Home » Mobile Experience Certification Exam » Jadon is the business owner of Cakesie. Jadon knows how important conversion rate optimization is, but he’s limited with his time. Jadon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

Jadon is the business owner of Cakesie. Jadon knows how important conversion rate optimization is, but he’s limited with his time. Jadon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

  • Presentation, Indicators, and Estimation
  • Performance, Inspection, and Evaluation
  • Production, Interest, and Engagement
  • Potential, Importance, and Ease

Correct answer is: Potential, Importance, and Ease

Read more about PIE Framework

Jadon is the business owner of Cakesie. Jadon knows how important conversion rate optimization is, but he’s limited with his time. Jadon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. The PIE prioritization framework was originally designed by WiderFunnel Founder, Chris Goward, to prioritize A/B test target areas.

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