To set an effective content distribution goal, you should:
- Begin by identifying a clear purpose.
- Craft a SMART goal that aligns with the identified purpose.
- Determine your DRIs.
- Identify a purpose.
- Confirm it aligns with sales.
- Craft a SMART goal.
The correct answers are: Identify a purpose and Craft a SMART goal
Explanation: Setting an effective content distribution goal starts with pinpointing a clear purpose. This overarching purpose provides a broader perspective, facilitating the definition of a more precise goal. Common purposes might encompass objectives like driving brand awareness, boosting traffic, generating leads, converting leads to customers, or retaining existing customers. Once the purpose is clear, it acts as a compass, guiding the formulation of a specific goal. This goal should encapsulate the specifics of how the purpose will be achieved. Adopting the SMART framework ensures that the goal is specific, measurable, attainable, relevant, and time-bound, making it actionable and trackable.
HubSpot Inbound Marketing Lesson: Developing a Content Distribution Strategy