To refine your content distribution strategy, it’s essential to run tests for new marketing channels.
- Set a content distribution goal.
- Identify your audience’s preferred channels.
- Run tests for new marketing channels.
- Align your strategy with sales initiatives.
The correct answer is: Run tests for new marketing channels
Explanation: Continual optimization is the key to an effective content distribution strategy. While setting clear goals and comprehending your target audience lays the foundation for selecting appropriate channels, it’s the act of running tests that truly hones and refines your approach. By experimenting with new marketing channels, you can gather insights, assess performance, and adapt accordingly. This iterative process ensures that your distribution efforts remain agile, responsive, and yield the best possible results in reaching and engaging your audience.
HubSpot Inbound Marketing Lesson: Developing a Content Distribution Strategy