Home » HubSpot Inbound Marketing » The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.
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The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.

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The content distribution goal provided lacks the “Time-bound” element of the SMART goal framework.

  • Measurable
  • Attainable
  • Relevant
  • Time-bound

The correct answer is: Time-bound

Explanation: Incorporating a time-bound aspect to your goal is crucial. Assigning a specific deadline or timeframe to your goal not only serves as a motivator, prompting daily actions towards achieving it, but also aids in monitoring progress over a set period. By making goals time-bound, you can facilitate better planning and coordination of activities with your team in the future, ensuring that efforts are directed efficiently towards meeting the set objectives within the stipulated time.

HubSpot Inbound Marketing Lesson: Developing a Content Distribution Strategy

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