To develop an effective content distribution strategy, you should set a content distribution goal, pinpoint your audience’s preferred channels, and conduct tests for emerging marketing channels.
- Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels.
- Select one distribution channel, identify your audience’s preferred channels, and stay up to date with emerging channels.
- Set a content distribution goal, identify your audience’s preferred channels, and outline your distribution plan.
- Select one distribution channel, run tests for new marketing channels, and outline your distribution plan.
The correct answer is: Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels
Explanation: An effective content distribution strategy begins with setting a clear goal. This not only helps in prioritizing the right channels but also provides a benchmark to measure and celebrate success. While content distribution can cater to various initiatives, the efficacy in meeting these objectives is intrinsically tied to the set goal. It’s crucial to recognize that a strategy that yielded results for one company might not necessarily be suitable for another. New channels that have proven successful for some might not guarantee the same outcome for you. Therefore, having a well-defined goal for content distribution keeps the team aligned and ensures a targeted and tailored approach to strategy development.
HubSpot Inbound Marketing Lesson: Developing a Content Distribution Strategy