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Home » Grow Offline Sales Certification » You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
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You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?

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For optimal budget control and effective promotion of each franchise location, it’s advisable to set one campaign per location.

  • Set one campaign per country
  • Set one campaign per region
  • Set one campaign per city
  • Set one campaign per location

The correct answer is: Set one campaign per location

Explanation: Given that each franchise location has a distinct budget for promotion, the most effective approach is to set one campaign per location. While it’s preferable to have more when feasible, a single campaign ensures each franchisee can independently manage their allocated budget. This strategy falls under the best practice of “campaign setup,” guaranteeing precise budget allocation and targeted promotions, tailored to each store’s unique requirements.

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