To report store visits, you must set up either a location extension or an affiliate location extension and have data that meets both model quality and privacy standards.
- Link a Business Profile account
- Sufficient data to pass model quality and privacy thresholds
- Set up a location extension or affiliate location extension
- Search Keywords
The correct answers are: Set up a location extension or affiliate location extension and Sufficient data to pass model quality and privacy thresholds
Explanation: To leverage the robust store visits tool across various ad platforms, certain prerequisites are necessary. Within your Ads account, either an active location extension (linked to a Google Business Profile or a curated chain) or an affiliate location extension (affiliated with a curated chain/global location group) is essential. Upon surpassing specific thresholds, store sales, informed by store visits and survey results, are automatically reflected in your Google Ads. Though store visits and sales efficiently gauge offline conversions, each has distinct requirements. Challenges may arise, as smaller entities might not meet privacy standards or operate where Google services aren’t accessible.