Home » Grow Offline Sales Certification » You work at an agency and one of your retail-account clients has told you about their goal of growing online and in-store sales. They aren’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together. If they ask you for clarification, what should you tell them?
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You work at an agency and one of your retail-account clients has told you about their goal of growing online and in-store sales. They aren’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together. If they ask you for clarification, what should you tell them?

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For a cohesive online and in-store sales strategy: Business Profile manages store information, Merchant Center handles product inventory, and Google Ads oversees campaign execution.

  • Business Profile manages store information, Merchant Center manages campaigns, and Google Ads manages product information.
  • Business Profile manages campaigns, Merchant Center manages store information, and Google Ads manages product information.
  • Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.
  • Business Profile manages product information, Merchant Center manages campaigns, and Google Ads manages store information.

The correct answer is: Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.

Explanation: Your Business Profile primarily holds store details like address, enabling targeted ads to local consumers. Merchant Center, on the other hand, manages your inventory, showcasing both online and in-store products on Google. With Google Business Profile, location extensions, store visits, local inventory ads, and Performance Max are powered. Merchant Center lets you add products at no charge, boost their visibility, and gain insights. After setting up Local inventory ads in the Merchant Center, you finalize with a campaign in Google Ads. Google Ads orchestrates the entirety of your campaign activities.

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