To understand customers’ journeys between ad engagement and in-store visit for your bike store, you should use “Local Actions.”
- Store Sales
- Store Visits
- Ad Actions
- Local Actions
The correct answer is: Local Actions
Explanation: Local actions, available in the ‘All conversions’ column of Google Ads, denote conversions automatically registered when users take actions related to your physical location after seeing your ads. These actions provide insight into how users interact with your store’s details after an ad engagement. By leveraging local actions, you can trace the comprehensive impact of your advertisements, encapsulating the trajectory from an ad click to an in-store visit and subsequent purchase.