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Home » Grow Offline Sales Certification » You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?
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You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?

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For your retailer client: Business Profile manages store details, Merchant Center handles product inventory, and Google Ads is in charge of campaigns.

  • Business Profile manages campaigns, Merchant Center manages store information, and Google Ads manages product information.
  • Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.
  • Business Profile manages product information, Merchant Center manages campaigns, and Google Ads manages store information.
  • Business Profile manages store information, Merchant Center manages campaigns, and Google Ads manages product information.

The correct answer is: Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.

Explanation: The Business Profile keeps store specifics, such as addresses, optimizing local ad delivery. Merchant Center acts as the inventory hub, ensuring both online and in-store products are visible on Google. Google Business Profile further enhances local advertising through location extensions, store visits, and more. Upon integrating Google Business Profile with Merchant Center, products can be added for free, promoted for increased visibility, and analyzed for insights. After prepping Local inventory ads within the Merchant Center, the final step involves crafting a campaign in Google Ads, the main platform for ad management.

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