Home » Grow Offline Sales Certification » Even though many of Performance Max’s features are optimized via machine learning, some need to be added manually. Which of these features need to be added manually? Choose two.
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Even though many of Performance Max’s features are optimized via machine learning, some need to be added manually. Which of these features need to be added manually? Choose two.

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The two features in Performance Max that require manual addition are ad creatives and budget.

  • bids
  • creative combinations
  • ad placements
  • budget
  • ad creatives

The correct answers are: ad creatives and budget

Explanation: For businesses with a significant overlap between their ecommerce and in-store products, an omnichannel approach is pivotal. Omnichannel or Hybrid campaigns in Performance Max ensure that local inventory is accurately represented in both the digital and physical realms, providing a cohesive shopping experience.

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