To measure store sales beyond store visits, you would need surveys.
- location extension information
- maps engagements
- ad engagements
- surveys
The correct answer is: surveys
Explanation: To understand in-store purchasing behavior, Google integrates store visit metrics with survey data gathered from users willing to share their shopping experiences. Going beyond store visits, store sales offer insights into actual purchases and their associated values, providing a comprehensive offline ROI perspective. Eligible advertisers can refine their bidding strategies based on store sales in Google Ads. Once they reach specific reporting benchmarks, store sales data, which is shaped by both visits and survey insights, is automatically populated in their Google Ads dashboard.