To gauge store sales beyond store visits, you would need surveys.
- ad engagements
- location extension information
- maps engagements
- surveys
The correct answer is: surveys
Explanation: Beyond mere store visits, diving into actual sales numbers requires richer data. Google integrates both store visit data and insights derived from user surveys, where participants share details of their in-store purchases. This store sales metric not only captures foot traffic but also the intricacies of in-store buying behaviors, painting a holistic picture of offline ROI. By crossing set reporting benchmarks, your Google Ads account auto-reports store sales, with the data being a sophisticated blend of store visits and survey feedback.