For reporting store visits, it’s imperative to set up a location extension or affiliate location extension and have enough data to meet model quality and privacy standards.
- Link a Business Profile account
- Search Keywords
- Sufficient data to pass model quality and privacy thresholds
- Set up a location extension or affiliate location extension
The correct answers are: Set up a location extension or affiliate location extension and Sufficient data to pass model quality and privacy thresholds
Explanation: Harnessing store visits, applicable across multiple ad platforms, necessitates specific criteria. Your Ads account must feature an active location extension, sourced either from a Google Business Profile or a Google-endorsed chain, or an affiliate location extension, affiliated with a curated chain or global group. Upon surpassing set thresholds, Google Ads automatically reflects store sales, derived from store visits and survey insights. Both store visits and sales are pivotal for offline conversion insights. However, unique prerequisites apply, and certain entities, like smaller businesses, might face challenges due to privacy standards or regional Google service constraints.