Smart Bidding is the automation tool that optimizes for both online and offline shoppers.
- Sitelinks
- Manual Bidding
- Dynamic ad insertion
- Smart Bidding
The correct answer is: Smart Bidding
Explanation: Smart Bidding, powered by Google’s advanced machine learning, integrates seamlessly with offline measurements to cater to the evolving consumer purchasing trends across both online and offline landscapes. It effortlessly adapts to shifts in online and offline conversions, ensuring each search is contextually relevant. By including metrics like store visits and sales, Smart Bidding captures the comprehensive shopping journey. This holistic approach empowers businesses to efficiently bid and resonate with consumers across every channel.