To optimize offline conversion actions, you could use the following Smart Bidding strategies: 1. Target Return on Ad Spend (tROAS), 2. Maximize Conversion Value, and 3. Target Cost-per-Action (tCPA).
- Cost-per-impressions (CPM)
- Cost-per-click (CPC)
- Target Return on Ad Spend (tROAS)
- Maximize Conversion Value
- Target Cost-per-Action (tCPA)
The correct answers are: Target Return on Ad Spend (tROAS), Maximize Conversion Value, and Target Cost-per-Action (tCPA)
Explanation: Yes, Smart Bidding strategies integrate seamlessly with Google Ads conversion imports. For optimal performance using offline conversion imports, it’s recommended to upload conversions daily or consistently. Ensure every conversion is uploaded and values are assigned when using Target CPA, Target ROAS, or Max conversion value bid strategies. Before including a conversion in the “Conversions Column”, maintain consistent daily uploads for a minimum of one or up to two conversion cycles. Remember, Smart Bidding will hone in on the conversion types you designate in the “Conversions” column.
Read more here: https://support.google.com/google-ads/answer/10029210