To create a holistic online-to-offline strategy, the CMO should: 1) Establish unified goals and KPIs to incentivize teams, 2) Propose organizational modifications concerning meeting structures, media budgets, and KPIs, and 3) Familiarize themselves with various teams to understand their measurements and objectives.
- Encourage siloed organizational structure, budgets, and meetings
- Set separate goals and KPIs for each team
- Incentivize teams with unified goals and KPIs
- Suggest organizational changes to meeting structure, media budgets and KPIs.
- Get to know different teams and what they’re measuring to track against their goals
The correct answers are: Incentivize teams with unified goals and KPIs, Suggest organizational changes to meeting structure, media budgets and KPIs, and Get to know different teams and what they’re measuring to track against their goals
Explanation: To effectively implement an O2O strategy, understanding the distinct teams, their objectives, and KPIs is crucial. Often, companies have siloed structures that hinder online and in-store team collaboration. To bridge this gap, aligning everyone with a shared goal is pivotal. Deeply ingrained silos pose challenges in harmonizing online and offline team members. Tackling this issue can be achieved by engaging with these teams, recommending alterations to organizational protocols, including meeting patterns, budgeting for media, and refining KPIs.