To craft a holistic online-to-offline strategy, the CMO should: 1) Establish unified goals and KPIs for team incentives, 2) Propose modifications in organizational facets, notably meetings, budgets, and KPIs, and 3) Familiarize themselves with varied teams to understand their metrics and objectives.
- Set separate goals and KPIs for each team
- Encourage siloed organizational structure, budgets, and meetings
- Incentivize teams with unified goals and KPIs
- Get to know different teams and what they’re measuring to track against their goals
- Suggest organizational changes to meeting structure, media budgets and KPIs.
The correct answers are: Incentivize teams with unified goals and KPIs, Suggest organizational changes to meeting structure, media budgets and KPIs, and Get to know different teams and what they’re measuring to track against their goals
Explanation: Embarking on an O2O strategy necessitates an understanding of the various teams, their goals, and KPIs. Often, corporate structures are siloed, creating barriers between online and offline units. Bridging this gap is achievable by setting mutual goals, fostering collective motivation. Yet, the entrenched nature of these silos can make alignment intricate. Addressing this requires proactive engagement with teams, recommending organizational shifts, especially concerning meetings, budget distributions, and key performance indicators.