Smart Bidding is that automation tool that helps optimize to online and offline shoppers.
- Sitelinks
- Manual Bidding
- Dynamic ad insertion
- Smart Bidding
The correct answer is: Smart Bidding
Explanation: Harnessing the power of Google’s offline measurements, Smart Bidding ensures businesses effectively reach consumers both online and in physical locations. As market dynamics change, Smart Bidding, with its advanced machine learning capabilities, adapts to shifting consumer purchasing trends. It highlights the contextual relevance of each unique search while leveraging real-world location data. By integrating metrics like store visits and sales, Smart Bidding provides a comprehensive view of the shopper’s journey, allowing businesses to recognize the in-store value and bid optimally across all consumer touchpoints.