A grocery company aiming to enhance foot traffic and spotlight in-store products should adopt a store-centric approach.
- A business that would like their in-store customers to sign up for their monthly newsletter.
- An eCommerce website looking to optimize online performance and return on investment across the online customer journey.
- A local internet provider that is looking to secure leads online to promote their new service bundle.
- A grocery company looking to grow foot traffic to their physical locations and promote available products
The correct answer is: A grocery company looking to grow foot traffic to their physical locations and promote available products
Explanation: A store-centric strategy prioritizes offline goals. Performance Max, tailored for store objectives, aims to amplify offline KPIs and caters to businesses with brick-and-mortar presences or those retailing products at affiliate venues. This tactic connects with local consumers, boosting in-store visits and profitability since in-store transactions typically surpass eCommerce in value. Retail spaces like grocery stores, departmental outlets, eateries, and car dealerships greatly benefit from this method, making it indispensable for store overseers focused on tangible retail objectives.
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