As a CMO aiming for a comprehensive online-to-offline strategy, one should: 1) Set unified goals and KPIs to incentivize teams, 2) Recommend adjustments to organizational aspects, including meeting structures and budgeting, and 3) Engage with various teams to comprehend their measurements and objectives.
- Set separate goals and KPIs for each team
- Encourage siloed organizational structure, budgets, and meetings
- Suggest organizational changes to meeting structure, media budgets and KPIs.
- Incentivize teams with unified goals and KPIs
- Get to know different teams and what they’re measuring to track against their goals
The correct answers are: Incentivize teams with unified goals and KPIs, Suggest organizational changes to meeting structure, media budgets and KPIs, and Get to know different teams and what they’re measuring to track against their goals
Explanation: To craft a successful O2O strategy, comprehending the diverse teams, along with their respective goals and KPIs, is paramount. Historically, company structures tend to be siloed, hindering the collaboration between online and offline departments. A key step in bridging this divide is through the establishment of common objectives, motivating all to work cohesively. Furthermore, due to the deeply rooted nature of these silos, aligning both teams necessitates suggesting pertinent organizational shifts, particularly in meetings, media allocations, and KPI criteria.