Google measures store visits by attributing them to prior ad engagements, ensuring the process is privacy-safe.
- When users make a purchase in store, Google attributes those store visits back to ad conversions.
- When users see your ads and then visit your store, Google attributes those store visits back to the ad views
- When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
- When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
The correct answer is: When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
Explanation: “Store visits” offer a streamlined way to gauge offline outcomes of online ads, revealing instances where users, after engaging with an ad, visit the advertiser’s brick-and-mortar location. This metric capitalizes on Google’s prowess in mapping, survey-driven data validation, and advanced machine learning, all processed with a privacy-centric approach. Individual users, their impressions, or clicks aren’t discernible, ensuring privacy. Essentially, “Store visits” shed light on the comprehensive impact of online advertising, assisting businesses in refining their strategies for optimal performance and return on ad spend both online and in-store.
Read more here: https://support.google.com/google-ads/answer/6100636