Last Updated on 1 week by School4Seo Team

Besides store visits, another input needed to measure store sales is surveys.

• location extension information
• maps engagements
• surveys
• ad engagements

The correct answer is: surveys

Explanation: To truly gauge in-store purchase behaviors, Google combines store visit metrics with valuable survey insights from users. These users voluntarily share their shopping experiences and purchase details. This deep dive into store sales offers a clear picture of actual purchases and their values, offering a comprehensive look at offline ROI. For those meeting the criteria, store sales can even influence bidding strategies in Google Ads. Once specific reporting milestones are hit, store sales, influenced by both visits and survey data, appear automatically in the Google Ads account.