Besides store visits, surveys are needed to measure store sales.
- location extension information
- maps engagements
- surveys
- ad engagements
The correct answer is: surveys
Explanation: To truly gauge in-store purchase behaviors, Google combines store visit metrics with valuable survey insights from users. These users voluntarily share their shopping experiences and purchase details. This deep dive into store sales offers a clear picture of actual purchases and their values, offering a comprehensive look at offline ROI. For those meeting the criteria, store sales can even influence bidding strategies in Google Ads. Once specific reporting milestones are hit, store sales, influenced by both visits and survey data, appear automatically in the Google Ads account.