Optimizing solely for online conversions could overlook customers who research online but buy in-store or only purchase offline.
- You may miss out on potential customers who engage across all ad formats
- You may miss out on potential customers who show interest in your product.
- You may miss out on potential customers who watched your ad
- You may miss out on potential customers who purchase offline only or research online but buy in-store.
The correct answer is: You may miss out on potential customers who purchase offline only or research online but buy in-store.
Explanation: Focusing exclusively on online conversion optimization can lead to missing potential customers who strictly purchase offline. Embracing a holistic approach to the shopping journey by integrating both store visits and store sales in Smart Bidding offers a more comprehensive perspective. This allows you to capture both online and offline signals, recognizing the true in-store value and bidding more strategically for consumers spanning all channels.