Only focusing on online conversions risks missing customers who buy offline or those who research online and purchase in-store.
- You may miss out on potential customers who watched your ad
- You may miss out on potential customers who engage across all ad formats
- You may miss out on potential customers who show interest in your product.
- You may miss out on potential customers who purchase offline only or research online but buy in-store.
The correct answer is: You may miss out on potential customers who purchase offline only or research online but buy in-store.
Explanation: Prioritizing solely online conversions overlooks potential shoppers who make offline purchases. To truly understand consumer behavior, it’s crucial to capture the complete shopping journey. Integrating store visits and sales into Smart Bidding not only captures online and offline signals but also reveals in-store value. This holistic approach ensures efficient bidding for consumers across all purchasing channels.