Optimizing solely for online conversions overlooks customers who buy offline or who research online and then buy in-store.

• You may miss out on potential customers who watched your ad
• You may miss out on potential customers who show interest in your product.
• You may miss out on potential customers who engage across all ad formats
• You may miss out on potential customers who purchase offline only or research online but buy in-store.

The correct answer is: You may miss out on potential customers who purchase offline only or research online but buy in-store.

Explanation: When you focus only on online conversions, you risk ignoring shoppers who exclusively make offline purchases. To gain a comprehensive understanding of consumer habits, it’s essential to encompass the entire shopping experience. By including factors like store visits and in-store sales in Smart Bidding, you efficiently harness both online and offline signals. This strategy sheds light on the value of in-store purchases, allowing more informed bidding across all consumer touchpoints.