Viktor will be using Revenue-focused bidding strategy. Because he has been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.
- Conversion-focused bidding
- Consideration-focused bidding
- Awareness-based bidding
- Revenue-focused bidding
The correct answer is: Revenue-focused bidding
Choose a Revenue-Focused bidding strategy if you’re tracking the revenue or value associated with your conversions and want to maximize it at a specific return on ad spend target. They’re a good fit if you’re tracking conversion value and have campaigns that have at least 50 conversions in the past 30 days for Search and at least 15 conversions in the past 30 days for Display.
Here Viktor has been tracking the conversions in his Display campaign for the last 30 days and had 24 conversions over that time. Target return on ad spend (ROAS) comes under this bidding strategy.
- Learn more here: Skillshop Display Certification
- Fourth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: Choose the right bidding strategy