Last Updated on 2 months by School4Seo Team

• You can find it in Reports.
• You can find it in Explore.
• You can find it in Admin.
• You can find it in Advertising.

The correct answer is: You can find it in Advertising

Explanation: The Attribution Paths Report in Google Analytics 4 can be found under the “Advertising” section. This report provides valuable insights into how your various marketing campaigns interact and contribute to conversions. By analyzing the paths users take before converting, you can understand which channels and touchpoints are most influential in driving customer journeys.

Read more here: https://support.google.com/analytics/answer/10595568