Performance Planner can provide a valid recommendation to set a specific target CPA (cost-per-acquisition)
- Create alternative versions of best performing ad variations
- Apply specific bid adjustments to device and location targeting
- Add a themed group of negative keywords
- Set a specific target CPA (cost-per-acquisition)
The correct answer is: Set a specific target CPA (cost-per-acquisition)
Performance Planner can provide a valid recommendation to set a specific target CPA (cost-per-acquisition). Once you use Performance Planner to create a plan with the target date, campaigns, budget, target conversion volume, and target cost-per-acquisition (CPA) for upcoming periods, the tool will provide one of the recommendations below.
1. Search Target CPA or Target return on ad spend (ROAS) campaigns
2. Search Manual cost-per-click (CPC) or Enhanced CPC campaigns
3. Search Maximize Clicks or Maximize Conversions campaigns
- Learn more here: Skillshop Search Certification
