What can the Performance Planner recommend?

  • Google Ads Certification Exam – All Q&As
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Correct Answer is:
Campaign-level Target CPA (cost-per-acquisition)

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Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition).

Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition). Performance Planner helps improve return on investment so you can drive more conversions within your target CPA.

It’s a best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend isn’t reallocated between two different marketing objectives. Instead, consider grouping campaigns by marketing goal or budget.

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