What can the Performance Planner assist you with?

Performance Planner assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition)


  • To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
  • To determine which Google Ads features should be enabled to get the best performance from your campaigns
  • To analyze the search term report and add both keywords and negative keywords, depending on historical performance
  • To improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition)

The correct answer is: To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Performance Planner assists improve return on investment so you can drive more conversions within your target CPA.

1. The additional conversions you can generate at the same spend with the assistance of Performance Planner.

2. Performance planner assist you to achieve the incremental number of conversions and the maximum amount you can spend without diminishing returns (maintain your current CPA)

3. Additional spend and resulting conversion scenarios at higher target CPA goals.

  • Learn more here: Skillshop Search Certification
  • Last chapter: Increase conversions with Performance Planner
  • Sub-Chapter: How to use Performance Planner
What can the Performance Planner assist you with?

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