What can the Performance Planner assist you with?

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1. Search Ads Exam
2. Display Ads Exam
3. Shopping Ads Exam
4. Video Ads Exam

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What can the Performance Planner assist you with?

  • To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
  • To determine which Google Ads features should be enabled to get the best performance from your campaigns
  • To analyze the search term report and add both keywords and negative keywords, depending on historical performance
  • To improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition)

Correct Answer is: To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Performance Planner helps improve return on investment so you can drive more conversions within your target CPA.

1. The additional conversions you can generate at the same spend using Performance Planner.

2. The incremental number of conversions you can achieve and maximum amount you can spend without diminishing returns (maintain your current CPA)

3. Additional spend and resulting conversion scenarios at higher target CPA goals (reduce profitability to increase total conversion volume)
  • Learn more here: Skillshop Search Certification
  • Last chapter: Increase conversions with Performance Planner
  • Sub-Chapter: How to use Performance Planner

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