Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

A recommendation of average daily budget can be provided to Hank by the Performance Planner. Because he wants to use a “Maximize Conversions” campaign with the Performance Planner.


  • Recommended campaign bid scaling
  • A recommended Campaign-level Target ROAS (return-on-ad-spend)
  • A recommended Campaign-level Target CPA (cost-per-acquisition)
  • A recommended average daily budget

The correct answer is: A recommended average daily budget

Hank will be provided recommendations about the average daily budget by the Performance Planner to use a “Maximize Conversions” campaign with the Performance Planner.

Once you use Performance Planner to create a plan with the target date, campaigns, budget, target conversion volume, and target cost-per-acquisition (CPA) for upcoming periods, the tool will provide one of the recommendations below.

1. Search Manual cost-per-click (CPC) or Enhanced CPC campaigns
2. Search Maximize Clicks or Maximize Conversions campaigns
3. Search Target CPA or Target return on ad spend (ROAS) campaigns

  • Learn more here: Skillshop Search Certification
  • Last chapter: Increase conversions with Performance Planner
  • Sub-Chapter: Take action with Performance Planner
Hank wants to use a Maximize Conversions campaign with the Performance Planner

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