Summary
Text customization is the feature that uses landing page content and your provided assets to create the most relevant ad headlines and descriptions for every user in real time. It is enabled through the automatically created assets setting in campaign settings, and the generated lines show up in the Assets report where you can review or remove them. Location insertion, keyword insertion and sitelinks all rely on values you define in advance, which is why they do not fit this question.
Nitin Batra is a Google Ads Search certified professional who manages responsive search ad asset testing and automatically created asset settings across live accounts.
Last updated: August 23, 2026
The AI-powered feature that pulls from your landing page content and existing assets to build the most relevant headlines and descriptions for each user in real time is Text customization, part of automatically created assets.
- Location insertion
- Text customization
- Sitelink extensions
- Keyword insertion
The correct answer is: Text customization
Key Takeaways
- – Text customization is the feature that uses landing page content and your provided assets to create the most relevant headlines and descriptions for every user in real time.
- – It is enabled through the automatically created assets setting in campaign settings, and the generated lines appear in the Assets report with a source label so you can review or remove them.
- – Unlike keyword insertion or location insertion, which swap in values you defined in advance, text customization writes new ad text at auction time based on the query and the landing page.
- – If your landing page is thin, outdated or blocked from crawling, the generated text will be weak, so fix the page before blaming the feature. Reviewing and removing poor assets is a manual step most advertisers skip.
Where do I turn on text customization in a Search campaign?
Open the campaign, go to Settings, then expand the automatically created assets section. You will see a checkbox for text customization along with final URL expansion. New Search campaigns also expose it during setup under More settings, and it can be applied at the campaign level only, not per ad group.
How do I see which headlines were created automatically?
Go to the Assets page in the left navigation, segment or filter by Asset source, and look for the automatically created label. You can review performance ratings there and remove any generated line that does not fit your brand or offer. Removals apply going forward and the system will keep generating other variants.
Is text customization the same as ad customizers or keyword insertion?
No. Ad customizers and keyword insertion use data feeds or values you set in advance, and they only substitute text into a slot you already wrote. Text customization generates entirely new headlines and descriptions from your landing page and existing assets, so you are not writing the line at all.
Does text customization affect Ad Strength or reporting?
Generated assets can improve Ad Strength because they add headline and description variety, but the rating still depends mainly on the assets you provide. In reporting, automatically created assets carry their own source label so their performance is measurable separately. Brand safety and legal claims remain your responsibility, so review the output regularly.