An ad must be more than 50% on screen for more than two seconds. This is required for an ad to be counted as a viewable impression.
- An ad must be more than 75% on screen for more than two seconds.
- An ad must be more than 75% on-screen for more than five seconds.
- An ad must be more than 50% on screen for more than five seconds.
- An ad must be more than 50% on screen for more than two seconds.
The correct answer is: An ad must be more than 50% on screen for more than two seconds.
Google Ads follows the Media Rating Council’s standards for viewability, so an ad must be more than 50% on screen for more than two seconds to be counted as a viewable impression. This means that ads only get conversion credit when users can actually view them.
- Headline: Elevate Your App Campaign
- Chapter: Understand Your App Campaign Results
- Learn more here: Skillshop Google Ads Apps Certification
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