Last Updated on 12 months ago by School4Seo Team
An ad must be more than 50% on screen for more than two seconds. This is required for an ad to be counted as a viewable impression.
- An ad must be more than 75% on screen for more than two seconds.
- An ad must be more than 75% on-screen for more than five seconds.
- An ad must be more than 50% on screen for more than five seconds.
- An ad must be more than 50% on screen for more than two seconds.
The correct answer is: An ad must be more than 50% on screen for more than two seconds.
Explanation: As previously detailed, this specific standard (50% of pixels on screen for at least 2 consecutive seconds) is the correct Media Rating Council (MRC) and Google Ads definition for video ad viewability. Since this option is provided, it’s the intended correct answer, fitting the context of a general “ad” question where video is a prominent format and its standard is often referenced. The other options are either incorrect percentages or incorrect durations based on MRC guidelines for display or video ads.
Reference Link:
- Viewability – Google Ads Help: https://support.google.com/google-ads/answer/7029393 This official Google Ads Help page clearly states: “An ad is counted as viewable when 50% of its pixels are on screen for 1 second for display ads and 2 seconds for video ads.”
Google Ads follows the Media Rating Council’s standards for viewability, so an ad must be more than 50% on screen for more than two seconds to be counted as a viewable impression. This means that ads only get conversion credit when users can actually view them.