Home » Google Ads Apps Certification » Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

An ad must be more than 50% on screen for more than two seconds. This is required for an ad to be counted as a viewable impression.


  • An ad must be more than 75% on screen for more than two seconds.
  • An ad must be more than 75% on-screen for more than five seconds.
  • An ad must be more than 50% on screen for more than five seconds.
  • An ad must be more than 50% on screen for more than two seconds.

The correct answer is: An ad must be more than 50% on screen for more than two seconds.

Google Ads follows the Media Rating Council’s standards for viewability, so an ad must be more than 50% on screen for more than two seconds to be counted as a viewable impression. This means that ads only get conversion credit when users can actually view them.

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