A marketer should set a location target that’s at country level or larger because the system works best when working from the largest dataset possible.
- App campaigns don’t allow location targeting at a more granular level than country-level.
- Users outside of the location target area might feel excluded.
- Competition becomes more focused at a granular level.
- The system works best when working from the largest dataset possible.
The correct answer is: The system works best when working from the largest dataset possible.
Targeting locations more granularly than country-level is not recommended, as the system works best when working from the largest dataset possible.
- Headline: Set App Campaigns Up for Success
- Chapter: Begin with App Campaign Settings
- Learn more here: Skillshop Google Ads Apps Certification