Home » Google Ads Apps Certification » Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

A marketer should set a location target that’s at country level or larger because the system works best when working from the largest dataset possible.


  • App campaigns don’t allow location targeting at a more granular level than country-level.
  • Users outside of the location target area might feel excluded.
  • Competition becomes more focused at a granular level.
  • The system works best when working from the largest dataset possible.

The correct answer is: The system works best when working from the largest dataset possible.

Targeting locations more granularly than country-level is not recommended, as the system works best when working from the largest dataset possible.

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