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Which of the following definitions describes “Events” in relation to app measurement?

Actions that people perform in an app is described “Events” in relation to app measurement.


  • A way to market to potential users.
  • When an app is on sale in the app store.
  • A limited-time promotion in an app.
  • Actions that people perform in an app.

The correct answer is: Actions that people perform in an app

Events are actions people do in an app, like sign in, click on an image, or watch a video. When events are measured by an analytics tool, the data can be analyzed using machine learning to better understand customer behavior and improve performance of marketing campaigns.

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