Last Updated on 4 days by School4Seo Team
The two ways machine learning can helps reduce the time sally spend in her Google App campaign are Machine learning can analyze many signals to determine the right audience for her ad and Machine learning can create combinations of assets to deliver a relevant ad to the right user.
- Machine learning can apply industry insights to optimize campaigns.
- Machine learning can review competitor performance to optimize campaigns.
- Machine learning can analyze many signals to determine the right audience for her ad.
- Machine learning can create combinations of assets to deliver a relevant ad to the right user.
The correct answers are: Machine learning can analyze many signals to determine the right audience for her ad and Machine learning can create combinations of assets to deliver a relevant ad to the right user.
Explanation: Machine learning significantly reduces Sally’s manual workload in Google App campaigns in two key ways:
- Machine learning can analyze many signals to determine the right audience for her ad: Instead of Sally manually setting up detailed targeting (demographics, interests), the AI processes vast amounts of data to identify users most likely to convert based on her campaign goals. This automates audience discovery and refinement.
- Machine learning can create combinations of assets to deliver a relevant ad to the right user: Sally provides diverse creative assets (text, images, videos). The machine learning system automatically tests and optimizes countless combinations of these assets to show the most effective ad to each user, eliminating manual ad creation and rotation.
These automated processes free up Sally to focus on broader marketing strategy.
Reference Link:
- About App campaigns – Google Ads Help: https://support.google.com/google-ads/answer/6247380 This page highlights how App campaigns “automate targeting, bidding, and ad creation” and use “machine learning to optimize your bids and assets.” It also mentions “reaching more people who are interested in apps like yours across Google’s largest properties,” which implies automated audience finding.
- Make better creative assets for App campaigns – Google Ads Help: https://support.google.com/google-ads/answer/6167158 This page explicitly states: “App campaigns use your ad text, images, videos, and HTML5 assets to automatically generate different combinations of ads and serve them across all eligible Google properties.”
Machine learning can help your App campaign reach users efficiently with relevant ads. But in order to do that, it needs a collection of diverse, high-quality assets. Using machine learning today, we can deliver relevant ads to users based on more inputs than ever before. In addition to traditional signals like age and gender, we can now include signals like app session duration, app settings, search queries, and location.