Last Updated on 12 months ago by School4Seo Team

Include view-through-conversion reporting to understand the full value of the ads shown and Use the asset report to identify and add more top-performing assets are the two ways a marketer can use data insights to better understand campaign performance.

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What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)

• Track users across individual sites and apps visited.
• Evaluate all paid channels, and distribute investment equally.
• Include view-through-conversion reporting to understand the full value of the ads shown.
• Use the asset report to identify and add more top-performing assets.

The correct answers are: Include view-through-conversion reporting to understand the full value of the ads shown and Use the asset report to identify and add more top-performing assets.

Explanation: To effectively understand campaign performance and gain deeper data insights, marketers should:

1. Include view-through conversion reporting to understand the full value of the ads shown: View-through conversions (VTCs) measure conversions that occur after a user sees your ad but doesn’t click on it, and then later converts on your site. This is especially crucial for display and video campaigns, as it captures the brand-building and influential power of ads that might not generate immediate clicks but still contribute to conversions, offering a more holistic view of your ad’s impact.
2. Use the asset report to identify and add more top-performing assets: In campaigns that use a variety of assets (like Responsive Search Ads or Performance Max), the asset report provides insights into which headlines, descriptions, images, and videos are performing best. By analyzing this data, marketers can remove underperforming assets and introduce more assets similar to the “Best” performing ones, continuously optimizing their creative mix for better engagement and conversion rates.

These two approaches leverage different types of data to provide a more complete picture of what drives results.

Reference Links:

• About view-through conversions – Google Ads Help: https://support.google.com/google-ads/answer/6270625 This page explains: “Your ‘View-through conversions’ column tells you when customers see, but don’t interact with your ad, and then later complete a conversion on your site.” It highlights their importance for measuring the value of display or video ad campaigns.
• About asset reporting for Display ads and campaigns – Google Ads Help: https://support.google.com/google-ads/answer/13063616 This page details how the “Performance rating” in the asset report helps “compare how your assets perform relative to other assets of the same type… You can prioritize updates and optimizations to your Display ads by adding or replacing assets based on their performance.” Similar reporting exists for Responsive Search Ads.

The two ways a marketer can use data insights to better understand campaign performance are, including view-through-conversion reporting to understand the full value of the ads shown and to use the asset report to identify and add more top-performing assets.

Know more about View-Through Conversions

What is “View-Through Conversion” – Definition with Example – Steps to Define Conversion Window