Home » Google Ads Apps Certification » While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.) Select All Correct Responses

While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.) Select All Correct Responses

Humans think more creatively and Humans make better strategic decisions are the two advantages, humans have over machines when it comes to marketing.


  • Humans excel at monotonous tasks.
  • Humans are better at handling large amounts of data.
  • Humans think more creatively.
  • Humans make better strategic decisions.

Correct answers are: Humans think more creatively and Humans make better strategic decisions.

Computers are great at optimizing, but not so great at goal-setting — or even using common sense. According to a 2018 report by McKinsey & Company, the hardest activities to automate are those that apply expertise to decision making, planning, or creative work. Humans think strategically and creatively.

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