Last Updated on 12 months ago by School4Seo Team
There are two ways to achieve creative excellence in Google App campaigns. First is to follow best practices for uploading a diverse and comprehensive asset mix and second is improve and optimize the asset mix based on insights from the asset report.
What are two ways to achieve creative excellence in Google App campaigns? (Choose two)
- Introduce one asset type at a time, to eventually identify which type works best.
- Invest a lot of time reviewing the assets being used by similar businesses.
- Follow best practices for uploading a diverse and comprehensive asset mix.
- Improve and optimize the asset mix based on insights from the asset report.
The correct answers are: Follow best practices for uploading a diverse and comprehensive asset mix and Improve and optimize the asset mix based on insights from the asset report.
Explanation: To achieve creative excellence in Google App campaigns, these two strategies are crucial:
Improve and optimize the asset mix based on insights from the asset report: Google App campaigns provide an asset report that shows which creatives perform best. Regularly analyzing this report allows you to identify top-performing assets, remove underperforming ones, and create new variations based on what’s working, continually refining your creative strategy for optimal results.
Follow best practices for uploading a diverse and comprehensive asset mix: Providing a wide variety of high-quality assets (images in various orientations, videos, text lines, HTML5) allows Google’s AI to automatically combine them into numerous ad formats. This ensures your ads are eligible for more placements and resonate with diverse users, maximizing reach and engagement.