New users and installs matter most to a business when an app first launches. A gaming company should focus on it at the initial launch phase.
- User reviews
- Website traffic
- In-app actions
- New users and installs
The correct answer is: New users and installs
When an app is first launched, new users and installs matter a lot. An app in this stage needs growth in installs, users, and daily/monthly active users. If a company already has a target cost-per-install (CPI) goal from other app campaigns, start there.
- Learn more here: Skillshop Google Ads Apps Certification
- Headline: Set App Campaigns Up for Success
- Chapter: Define Your App Campaign Goal
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